News & Public Release
Significant success at CIIE 2023
In 2023, Aulife International, representing Sirromet and NuPure, achieved remarkable success at the CIIE Expo. This milestone resulted in Sirromet Wines securing a substantial deal with China, making it one of the first Australian wineries to do so after the visit of the Australian Prime Minister to China.
Spring Product Showcase with Sirromet
In November 2019, Aulife, in conjunction with Sirromet, the preeminent winery in Queensland, orchestrated a distinguished Spring Product Showcase event. Esteemed guests, comprising VIP local Daigous, Gift Shop Owners, and representatives from Aulife’s collaborating brands, were formally invited to partake in this exclusive gathering.
2019 China International Import Expo
In November 2019, Aulife achieved a significant milestone by successfully signing a strategic cooperation agreement during the second China International Import Expo. This agreement outlines a partnership that focuses on strengthening trade relations between Australia and China.
The agreement opens doors for Aulife to establish a presence in key business and trade centers, including the Gaoqiao International Business and Trade Exhibition Centre, the Hunan Cross-border E-commerce Experience Centre, and the Xiangtan Comprehensive Bonded Zone. These locations provide valuable resources and opportunities for Aulife to expand its operations and enhance trade between the two countries.
Media Exposure
Aulife garnered distinction by receiving the coveted eCommerce Award from the Queensland Government in 2019. This prestigious accolade underscores Aulife’s exceptional achievements and excellence in the realm of eCommerce.
Strategic Corporation with Woolworth
On November 6, 2020, Aulife reached a cooperation with Woolworths, Australia’s largest supermarket. Through this strategic cooperation, Aulife will formally promote and distribute Woolworths’ own brand Auworth products across all channels in Hunan.
Woolworths specialises in groceries (vegetables, fruit, meat, packaged foods, etc.), but also sells magazines, DVDs, health and beauty products, household products, pet and baby supplies, and stationery. As of the end of June 2020, there were 987 Woolworths supermarkets and 64 Woolworths Metro convenience stores. Woolworths Online (formerly HomeShop) is a “click and collect” and home delivery service for Woolworths supermarkets.
Launching of the First Australia National Pavilion with JD International and C&D Inc on JD Platform
On July 26, 2022, Aulife reached a noteworthy achievement by finalizing strategic cooperation agreements on-site with JD International and Xiamen C&D Inc. (600153.SH) during the Consumer Expo. This initiative includes the introduction and launch of the “Australian National Pavilion,” effectively unlocking the premium market segment for Australian brands and goods on the JD.com platform in China.
" shine with Australia " in Changsha
From October 15-18, 2021, Aulife, in collaboration with the Australian Trade & Investment Commission, the State Government, Meat & Livestock Association of Australasia, and the featured brand, orchestrated a series of impactful business activities in Changsha. Concurrently, within the same timeframe, a dynamic flash mob event unfolded on the concourse of IFS IFC. This event aimed to enhance the culinary choices available to the citizens of Changsha by offering an array of high-quality and abundant options sourced from Australia.