Ivy.K.Y

Founder Introduction

“Possessing a Master’s degree in International Business from Queensland University of Technology (QUT) and accumulating 10 years of professional experience in both eCommerce and Brand Management, Ms Ivy.K.Y exhibits adeptness in Chinese and Australian business cultures, corporate compliance, and consumer trends within the markets of China and Australia. In the year 2019, Au Life achieved recognition as a finalist in the Queensland Government’s prestigious eCommerce Award, while Ivy.K.Y of Au Life secured a finalist position for the esteemed Tom Burns Award for Women in International Business.

Situated at the dual headquarters in Brisbane, Australia, and China, Au Life specializes in the intricate domain of Australia-China cross-border import and export business. The firm has strategically forged partnerships with preeminent Australian brands, producers, and manufacturers, cultivating an extensive network of international brand distribution channels. This network, in turn, furnishes a supply chain distinguished by its heightened flexibility and unwavering reliability, catering specifically to the nuanced requirements of small and medium-sized enterprises.

Over the preceding years, Au Life has judiciously cultivated collaborations with select Chinese state-owned enterprises and prominent online platforms, including Tmall Global, JD International, Vip.com, among others. A notable achievement in 2022 involved the collaboration with JD International to inaugurate the inaugural online Australian National Pavilion.

Ms Ivy.K.Y, through her leadership, has pioneered an innovative paradigm in cross-border eCommerce business, demonstrating an unwavering commitment to fostering connectivity between Australia and China.”

AuLife founded in 2016. It started with cross-border eCommerce sales and quickly grew into a full-scale export and brand incubation platform.
Headquartered in Brisbane, Queensland. It cooperated- warehouse covering customer service, marketing, operations, and logistics. To strengthen its market presence, the company established the China represented offices in Hunan, Hainan and Beijing.
Today, AuLife bridges Australian and New Zealand brands with the China market, offering end-to-end solutions from product sourcing and development to marketing, logistics, and distribution. Its portfolio spans over 100 brands across dairy products, wine, health supplements, skincare, snacks, beverages, coffee, tea, and specialty agriculture products.
Backed by strong partnerships with JD.com, Tmall Global, bonded warehouses, and major retailers such as Woolworths, as well as support from Trade & Investment Queensland (TIQ) and Austrade, AuLife has positioned itself as a trusted gateway for ANZ consumer goods into Asia.
AuLife established on-the-ground operations in China, partnering with state-owned enterprises and logistics groups such as Xiamen C&D Inc. and Pan-Asia Investment, further strengthening supply-chain and distribution capabilities.

Key Milestones & Recognition
2019 – Awarded the Export of Goods/Services Award by HKABA
2019 – Finalist, Queensland Government Cross-Border E-commerce Award
2019 – Signed strategic cooperation at CIIE, expanding into key bonded trade zones in Hunan
2020 – Strategic partnership with Woolworths to promote Auworth products in Hunan
2022 – Launched the Australian National Pavilion on JD.com with JD International and Xiamen C&D
2023 – Major sales breakthrough for Sirromet Wines at CIIE; signed logistics cooperation with Pan-Asia Investment
2023 – Entered binding agreement with Roolife Group (ASX: RLG) for China market expansion

100+ Corporated Team Members

Elite team based in China
and Australia

10+ Yrs Experience

10+ Years’ Experience in
eCommerce and Brand Management

Award Winning

Finalists of Queensland Government’s eCommerce Award & HKABA Export Awards

100+ Brands

Collaboration with
preeminent Australian brands, producers, and manufacturers